Engaging Audiences Beyond the Click
Black Web Media’s has had many successes in it’s young life however what makes us most proud is to help advertisers find an untapped market. Our influential, tech savvy readers not only love our content they love the advertisers who partner with Black Web Media. Whether it is a giveaway or a longer, more integrated campaign; our readers engaged and interact with campaigns in an above average way. We don’t rely on solely the click, we know that it is important to show exactly how engaged our audience is… and the numbers don’t lie. Take a look at some of our case studies from past campaigns:
NPR: Black Techies Find Niche Online
In the online marketplace of information, there are some deep holes. Angela Benton is working to help fill one void with Black Web 2.0, a website designed for African-Americans engaged in technology and new media work.
Benton, the founder and CEO of BlackWebMedia, launched the site in 2007. The magazine Fast Company included her on its list as one of the most influential women in technology for 2010. She is also one of this year’s recipients of the National Urban League’s Woman of Power award.
Read more and Listen on NPR, Black Techies Find Niche Online | August 1, 2010
Angela Benton Inducted into Minority Media & Telcom Council Hall of Fame
Black Web Media Founder/CEO Angela Benton will be inducted into the Minority Media & Telecom Council (MMTC) Hall of Fame, in recognition to her contributions to diversity and inclusion in media.
Benton will receive her award this week at MMTC’s 8th Annual Access to Capital and Telecommunications Policy Conference and 13th Annual Hall of Fame Awards.
Appearence: CNN “Is Foursquare the Next Twitter?”
Sherri L. Smith on CNN’s American Morning, Is Foursquare the Next Twitter? | April 5, 2010
Angela Benton named one of Fast Company’s Most Influential Women in Technology
“When you look at African American media, it’s totally saturated with celebrity content,” says Angela Benton, founder of BlackWebMedia. Benton is doing her part to change that with her focus on the technology and new media. Since 2007, she has built up a portfolio of sites, including the flagship Black Web 2.0 blog, the Young Black Professional Guide, the career-based Vocay, and the new politics site Politic365….
Read more about Fast Company’s Most Influential Women in Technology | March 29, 2010